Seeking new opportunities during the crisis, Lanxi's company "fires fully"!
- Categories:company news
- Time of issue:2020-05-19
Affected by the epidemic situation abroad, Zhejiang Shuangdeng Home Textile Co., Ltd.'s overseas foreign trade orders were basically suspended. In the face of this grim situation, Shuangdeng Home Textiles is based on its own advantages, through the "online" + "offline" sales model, vigorously expand the domestic market and seek new opportunities in the crisis.
In the company's production workshop, the workers are busy rushing to make orders. However, just a month ago, the company's senior management was still worried about the suspension of a large number of overseas orders. Taking the company's general manager Zhang Jian as saying, like many foreign trade companies, April is the most difficult time for them. "Before April, it was to grab foreign orders and ship as soon as possible. The impact of the entire sales from January to March was not large, basically the same as last year. However, after April, affected by the epidemic in the United States and Japan, new orders basically Just paused."
Facing the grim situation, Zhejiang Shuangdeng Home Textile Co., Ltd. adjusted its thinking in time and made preparations for both hands. On the one hand, it paid attention to the foreign market at any time. Once it recovered, it immediately followed up and snatched the market back. On the other hand, it is to act decisively and devote great efforts to expand the domestic market and increase the domestic market share.
"We are mainly two in the domestic market, and one is online. We want to make JD.com and Tmall's dual-lamp self-operated stores bigger. On the other hand, we are also trying to bring some traffic to sell through net red. In the second aspect, we need to increase our efforts to become offline. At present, supermarkets such as RT-Mart and Century Lianhua are still the leading consumer markets. We need to make great efforts to enlarge this market." Zhang Jian, General Manager of Zhejiang Shuangdeng Home Textile Co., Ltd. Say.
At present, more than 400 employees of Zhejiang Shuangdeng Home Textile Co., Ltd. are all on duty, and domestic orders are stable, which is an increase from the same period last year. In the next step, the enterprise will continue to do well to strengthen its own brand, and when the opportunity comes, it can seize the market as soon as possible and win the development opportunity.
Reporter Zheng Lu
Editor Chen Chan
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